Primal Pet Foods—A Cautionary Tale

Management missteps led to 2023 Warning Letter

Primal Pet Foods, Inc. (Primal) is a manufacturer of frozen and freeze-dried raw food and treats for dogs and cats.

Incorporated in California in 2001, the company distributes its products through retailers in the United States and Canada from its base in Fairfield, California.

In 2011, the Washington State Department of Agriculture, following up on a consumer complaint, found Salmonella in a sample of the company’s frozen turkey cat food.

Following a visit by the FDA in response to the Salmonella finding, the company recalled the contaminated batch.

The FDA next visited Primal in March 2015, once again as a result of a consumer complaint about one of the company’s cat foods.

This time, the consumer reported that their cat, which had been eating Primal Pronto Formula Wholesome Raw Foods for Cats (Turkey), was diagnosed with a thiamine deficiency.

The FDA’s laboratory analyzed two samples of the cat food and found that both samples contained significantly less thiamine than was disclosed on the package labeling. The quantity of thiamine in the samples also was below the minimum nutritional requirement for a “complete and balanced” diet for cats.

In response to the FDA’s report, the company recalled the implicated batch of cat food.

Although the FDA classified the results of the 2015 inspection as “Voluntary Action Indicated,” the investigation team did not issue a formal “Inspectional Observations” (Form 483) at the end of the inspection. Instead, they discussed several issues with the company’s president in a face-to-face meeting.

And there matters rested for four years.

In April 2019, the FDA began a “…comprehensive, full scope Current Good Manufacturing Practices, Hazard Analysis, and Risk-Based Preventive Controls in Animal Foods inspection” of Primal’s Fairfield, California, manufacturing facility.

During the course of the inspection, FDA investigators reviewed the company’s food safety plan, shipping and receiving, processing, sanitation, environmental monitoring, product specifications, analytical results, and consumer complaints records.

The inspection uncovered several deficiencies, resulting in a four-point Inspectional Observations report (Form 483), issued at the close of the inspection on May 14, 2019.

The FDA investigators supported their Inspectional Observations with multiple examples, including:

  • Between October 1, 2017 and April 18, 2019, Primal received 1073 consumer complaints identified as “pet got sick” and 159 complaints of foreign objects in the pet food.
  • The company’s Food Safety Plan did not identify thiamine deficiency in cat food as a hazard (even though Primal had recalled a batch of product for this precise problem four years before).
  • The company’s Food Safety Plan did not identify vitamin D excess in dog food as a hazard.
  • The company did not have a written plan for conducting food recalls.
  • Primal employed high pressure pasteurization (HPP) to treat raw poultry meat (but not raw, red meats) prior to incorporation into pet food formulas, but was not able to provide any documentation as to how the time and pressure conditions for the HPP process were arrived at. Nor did the company have any records to show that the process being used was effective.
  • Between October 1, 2017, and April 18, 2019, company records showed 75 lots of ready-to-eat beef bones had tested positive for Listeria monocytogenes, and two lots had tested positive for Salmonella.
  • The company’s Quality Assurance Manager, who served as the sole Preventive Controls Quality Individual (PCQI), was trained in human food safety issues, but had received no formal training in the specific issues associated with animal food.

In a June 2019 written reply to the FDA’s Form 483, the company undertook to correct all of the issues raised during the inspection, including:

  • Adding a sampling protocol for thiamine and vitamin D;
  • Instituting an approval process for the company’s ingredient and primary packaging suppliers;
  • Undertaking a validation study of its HPP process; and
  • Adding a “Corrective and/or Preventive Action” procedure to its food safety plan.

Fast forward to 2022

In July 2022, Primal announced a product recall after the FDA found Listeria monocytogenes in a sample of Raw Frozen Primal Patties for Dogs Beef Formula during the course of routine surveillance sampling.

The FDA followed up on the finding with a comprehensive inspection of the manufacturing operations. By the completion of the inspection, it was clear that conditions at the facility had deteriorated significantly since 2019.

At the end of the inspection, the FDA investigation team issued a list of fourteen (14) Inspectional Observations, documenting each one with specific examples. The Form 483 handed to company management at the close of the inspection was twenty-three (23) pages long.

Among the violations and inadequate practices documented during the inspection were:

  • 51 positive results for Listeria, Listeria monocytogenes, or Salmonella in various ready-to-eat cat and dog foods and treats between August 2021 and August 2022, indicating that the company’s pathogen control program was not effective at controlling pathogens.
  • Inadequate controls to ensure correct levels of thiamine and vitamin D in cat foods and dog foods, respectively.
  • Absence of validation records for the company’s pathogen control program.
  • Inadequate identification of biological or chemical hazards associated with multiple ingredients used to produce finished pet foods and treats.
  • Absence of supply chain preventive controls.
  • Inadequate documentation (missing Certificates of Analysis) for some batches of raw ingredients.
  • No root cause analysis performed to determine the potential cause or source of contamination in a finished product.
  • Inaccurate weighing of some ingredients due to improperly calibrated or verified scales.
  • Inadequate documentation of preventive measures for controling pathogens in finished products.
  • Inadequate or improper cleaning and sanitation procedures.
  • Lack of timely review of environmental or finished product monitoring records by qualified Preventive Controls Qualified Individual.
  • Requested documentation of raw ingredient testing records not provided to FDA investigator.

On November 1, 2022, Primal responded in detail to the 14-point Inspectional Observations report, prefacing many of its responses with a “Root Cause” analysis that blamed many of the flaws on a third-party food safety group that “…lacked a full understanding of animal food operations and the full scope of PPF production and documentation and did not perform a thorough review or implement an approval process for programs and documentation created or updated during the food safety program review.”

According to the company’s response, the situation was further complicated by an inept Quality Assurance Manager, who actually resigned while the 2022 inspection was still in progress. The lack of a strong QA manager, the company explained, “…prevented a cohesive team approach when conducting the third party food safety program review and update, and the creation of the food safety plan.”

In its response, the company elaborated on a number of corrective measures it planned to undertake, including the drafting and implementation of an entire new Hazard Analysis and Food Safety Plan under the guidance of a new third-party consultant team with specific expertise in pet food safety.

Although Primal Pet addressed many of the FDA’s concerns in its November 2022 letter, the agency was not entirely satisfied with the company’s response.

Accordingly, the FDA issued a formal Warning Letter on February 21, 2023, acknowledging the steps Primal had taken to correct the issues listed in the Form 483 report, and explaining where those actions had fallen short.

Specifically, the FDA noted the lack of supporting documentation to demonstrate that the described corrections were completed and were being consistently implemented.

In response to a validation study report submitted to support the company’s use of probiotics as a preventive control for Salmonella, the FDA took issue both with the lab methods used in the study and with its conclusion.

Primal responded to the Warning Letter with additional documentation, including a copy of its new Food Safety Plan, samples of test results, and additional details on validation of probiotics as a preventive control for pathogens in Primal’s products.

As of the latest information available, the FDA is continuing to evaluate the effectiveness of these corrective actions, and is working with Primal to ensure that the company comes fully into compliance with all regulatory requirements, including those covered by Current Good Manufacturing Practice, Hazard Analysis, and Risk-Based Preventive Controls for Food for Animals regulations.

Just like an Aesop’s fable, this story comes with a moral. Multiple morals, actually.

#1: Never hire a plumber to do carpentry

Primal Pet hired a third-party food safety consultant to design and oversee a hazard analysis and food safety plan for the company. But the consulting team—although experienced in human food safety—were novices when it came to the particular requirements for producing safe pet foods. As a result, the programs and procedures they designed were not fully appropriate to the task.

#2: Know the capabilities and characters of your key employees

Primal’s Quality Assurance manager at the time of the 2019 inspection was trained as a Preventive Controls Qualified Individual for human food safety, but had not received corresponding training for pet food safey.

The Quality Assurance manager at the time of the 2022 inspection (who may or may not have been the same individual) was described by the company as “…not strong or fully committed.” The QA manager resigned while the 2022 inspection was in progress.

#3: Don’t walk into a tree while you focus on the forest

A company’s CEO is supposed to focus on “the big picture” and leave the details to his or her subordinates. However, a good CEO must keep an eye on the performance and interactions of those subordinates. Had the CEO of Primal paid closer attention to the performance of his QA Manager, many of the failures of process and protocols might have been prevented.

#4: The FDA is not the boogeyman

The pattern of actions and enforcement activities displayed in this decade-long series of inspections, recalls, and reinspections are fairly typical of the FDA’s approach to dealing with a company that is trying to understand and cooperate with the agency’s requirements.

The agency’s investigators refrained from issuing a formal Form 483 report at the end of the 2011 and 2015 inspections, even though both of those inspections revealed safety issues (Salmonella-positive sample in 2011; low thiamine content in 2015). Instead, the agency discussed verbally with management what needed to be done.

The 2019 inspection was the first occasion on which a Form 483 was issued. Even so, the agency classified the inspection results as Voluntary Action Indicated and relied on management’s good faith to effect improvements.

It was only in 2022, when it was clear that the situation at the company’s Fairfield manufacturing facility had deteriorated rather than improved, that the FDA stepped up its enforcement classification level to Official Action Indicated, and issued a formal Warning Letter when the company’s initial response did not meet all of the agency’s requirements.


Note: This story is based on information found on the FDA website and obtained in response to a series of Freedom of Information Act requests.



“A complete and compelling account of the hidden and not-so-hidden ways the food we give our beloved pets can be contaminated.” JoNel Aleccia, Health Reporter, Food & Nutrition, The Associated Press.

“An invaluable resource for busy pet owners” – Food Safety News

Available from all major on-line retailers, including:

Recalls and Alerts: February 17–19, 2024

Here is today’s list of food safety recalls, product withdrawals, allergy alerts and miscellaneous compliance issues. The live links will take you directly to the official recall notices and company news releases that contain detailed information for each recall and alert.

If you would like to receive automatic email alerts for all new articles posted on eFoodAlert, please submit your request using the sidebar link.



“A complete and compelling account of the hidden and not-so-hidden ways the food we give our beloved pets can be contaminated.” JoNel Aleccia, Health Reporter, Food & Nutrition, The Associated Press.

“An invaluable resource for busy pet owners” – Food Safety News

Available from all major on-line retailers, including:


United States

OUTBREAK INVESTIGATION UPDATE: CDC reports 87 confirmed cases and 18 hospitalizations in an ongoing Salmonella outbreak linked to charcuterie meats produced by Fratelli Beretta. Cases have been reported from 30 states.

Food Safety Recall: Raw Farms LLC recalls RAW FARMS brand Raw Cheddar Cheese Block (1 lb & 1/2 lb; Batch 20231113-1 or older) and RAW FARMS brand Raw Cheddar Cheese – shred (1/2 lb; Batch 20240116 or older) due to potential E. coli 0157:H7 contamination.

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Canada

Food Safety Recall: Star Egg Co. Ltd. recalls certain brands of eggs due to possible Salmonella contamination. Please refer to the recall notice for a complete list of affected products, all of which were distributed only in Saskatchewan.

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Europe

Allergy Alert (Sweden): Lantmännen Cerealia recalls Kungsörnen Grahamsmjöl / Graham flour, coarse ground (1.5 kg; Best before 13-12-2024) due to undeclared rye.

Allergy Alert (UK): ALDI recalls Carlos Takeaway Meat Feast Pasta Bake (600g; Use by 25 February 2024, 26 February 2024, 27 February 2024) due to undeclared mustard.

Food Safety Recall (Finland): Tokmanni recalls MERBA Kolmen suklaan keksi / Triple chocolate cookies (180g; Best before 5 December 2024) due to possible foreign matter contamination (metal particles).

Food Safety Recall (France): L’ATELIER PREMIUM recalls L’ATELIER DE NOOR brand HOUMOUS SAUCE AUX POIVRONS VERTS / Hummus sauce with green peppers (200g; Lot 460240124; Use by 31/03/2024) due to Listeria monocytogenes contamination.

Food Safety Recall (France): COOPERATIVE U ENSEIGNE recalls PEYAC brand POULET LABEL ROUGE SUD OUEST JAUNE / Whole raw chicken (Lot 2074055257; Use by 01/02/2024 & 02/02/2024) due to Listeria monocytogenes contamination.

Food Safety Recall (Ireland): Manufacturer recalls Sheridans Cheesemongers Wicklow Ban Cheese (150g; Use by dates 05/03/2024 & 09/03/2024, and all use-by dates from 16/02/2024 to 25/02/2024 inclusive; Product of Ireland) due to possible Listeria monocytogenes contamination.

Food Safety Recall (Italy): Merba B.V. recalls Chocolate Cookies (225g; Lot L2334702; Best before 12-12-2024) due to possible foreign matter contamination (metal particles).

Food Safety Recall (Luxembourg): Manufacturer recalls Milka Oreo Barre (5 x 37g; Lot OSK0934651; Best before 18/08/2024) due to possible foreign matter contamination (plastic).

Food Safety Recall (Spain): Manufacturer recalls Milka Oreo Barre (37g; Lot OSK0934651; Expiry date 08/01/2024) due to possible foreign matter contamination (plastic).


TAINTED formats 3
“Reads like a true crime novel” – Food Safety News

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Recalls and Alerts: February 15–16, 2024

Here is today’s list of food safety recalls, product withdrawals, allergy alerts and miscellaneous compliance issues. The live links will take you directly to the official recall notices and company news releases that contain detailed information for each recall and alert.

If you would like to receive automatic email alerts for all new articles posted on eFoodAlert, please submit your request using the sidebar link.



“A complete and compelling account of the hidden and not-so-hidden ways the food we give our beloved pets can be contaminated.” JoNel Aleccia, Health Reporter, Food & Nutrition, The Associated Press.

“An invaluable resource for busy pet owners” – Food Safety News

Available from all major on-line retailers, including:


United States

OUTBREAK INVESTIGATION: FDA, CDC and their state and local partners are investigating an outbreak of 10 cases of E. coli O157:H7 illnesses linked to consumption of RAW FARM- brand Raw Cheddar blocks and shredded cheese products, manufactured by RAW FARM, LLC, of Fresno, CA. Four of the ten confirmed outbreak victims have been hospitalized, one with HUS. Cases have been reported by California (4), Colorado (3), Texas (1), and Utah (2). The implicated raw cheddar cheese products were sold by retailers nationwide, including at Sprouts Farmers Market and Bristol Farms. The manufacturer has agreed to recall certain lots of the products, and FDA is continuing to work with the firm to remove additional product from the market.

Allergy Alert: Capitol Distributing recalls multiple sandwiches due to undeclared sesame. Please refer to the recall notice for a complete list of affected products.

Food Safety Recall: Don Novo & Son recalls approximately 9,330 pounds of ready-to-eat (RTE) meat products due to possible Listeria monocytogenes contamination. Please refer to the recall notice for a complete list of affected products.

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Canada

Allergy Alert: Lqnn, Inc. recalls Bành Pia brand Hopia Cake – Mung Bean-Durian (480g; Best by 06 MR 24; UPC 8 936014 318942) due to undeclared egg.

Allergy Alert: Kam Wah Resources Co. Ltd. recalls Red Tea Room Cookie (300g; All codes; UPC 6 936881 505003) due to undeclared peanut.

Allergy Alert: Dovetale Collections recalls Belazu brand Vegan Basil Pesto – Genovese Style (165g; All codes; UPC 5 030343 837860) due to improperly declared pine nuts.

Allergy Alert: Boulangerie Montréal Casher (Montréal, QC) recalls salade de pommes de terre / potato salad (All lots) due to undeclared mustard.

Allergy Alert: Bistro Amerigo (Montréal, QC) recalls LASAGNE A LA VIANDE / Meat lasagna (All lots) due to undeclared soy, sulphites and wheat, and recalls BOULETTES DE VIANDE / Meatballs (All lots) due to undeclared soy, sesame and wheat.

Food Safety Recall: Les 2 Gourmands (Québec, QC) recalls La ratatouille (500 ml; Sold up to 14 February 2024), La tomate provençale (250 ml; Sold up to 14 February 2024) and El tomate frito (500 ml; Sold up to 14 February 2024) because the products may support growth of Clostridium botulinum.

Food Safety Recall: IGA Van Horne (Montréal, QC) recalls BOUCANERIE MAQUEREAU FUME / Smoked mackerel (Sold up to 15 February 2024) because the product was stored improperly and may not be safe to consume.

Food Safety Recall: Modhani Inc. recalls Modhani brand Paneer (300g & 1.6 kg; Lot 24020; Best before 2024 MAR 04; UPC 6 28451 92695 5 & 6 28451 92696 2) due to E. coli contamination.

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Europe

Allergy Alert (Denmark): Delicate A/S recalls Næmt Spiseklar hummus og kylling / Ready-to-eat chicken and hummus salad (320g; Use by 21/02/2024) due to undeclared mustard.

Allergy Alert (Denmark): Scanfish Danmark A/S recalls Salling Torskefars, ferskt / Cod mince, fresh (400g; Best before 20.02.2024 and 21.02.2024) due to undeclared gluten.

Allergy Alert (Iceland): Almar bakari recalls Almar bakari Kryddbrauð / Spiced bread (Best before 29.02.2024) due to undeclared hazelnuts.

Allergy Alert (Netherlands): Plus and Coop recall PLUS Partybrood wit / White party bread (Expiry 5-4-2024) due to undeclared sesame.

Allergy Alert (Romania): Mega Image recalls OLYMPIA SOS TERIYAKI / Teriyaki sauce (58g & 320g; All batches and date codes) due to undeclared gluten (from soy sauce).

Allergy Alert (Sweden): AB Jakobsdals Charkuteri recalls Lufttorkad karré / Air-dried loin (Multiple lot codes and best-before dates) due to undeclared mustard.

Food Safety Recall (Austria): Banketbakkerij Merba B.V. recalls BILLA IMMER GUT SOFT COOKIES ZITRONE / Soft lemon cookies (210g; Best before 12.12.2024) due to possible foreign matter contamination (metal).

Food Safety Recall (Denmark): Coop Danmark A/S, Salling Group and Dagrofa ApS recall multiple brands of chocolate cookies due to possible foreign matter contamination (metal pieces). Please refer to the recall notice for a complete list of affected products.

Food Safety Recall (France): DISTRIBUTION FRANPRIX recalls L’ARDOISE DU VOLAILLER brand Poulet jaune Label Rouge Gascogne / Whole chicken, raw (1.4 kg; Lots 2074055257 & 2074055283; Use by 01/02/2024 & 02/02/2024, respectively) due to Listeria monocytogenes contamination.

Food Safety Recall (France): L ATELIER recalls L’atelier brand Coppa Parme IGP (Lot 382024; Use by 27/02/2024) due to Listeria monocytogenes contamination.

Food Safety Recall (France): MONDELEZ FRANCE SAS recalls Milka Oreo barres (5x37g; Lot OSK0934651; Best before 18/08/2024) due to foreign matter contamination (pieces of plastic).

Food Safety Recall (France): SOCIETE DE FABRICATION ALIMENTAIRE PROVENCALE recalls PERL’AMANDE brand PUREE CAJOU CHOCO / Chocolate cashew spread (200g; Lot 08.01.26; Best before 08/01/2026) due to possible Salmonella contamination.

Food Safety Recall (France): CARREFOUR FRANCE recalls CARREFOUR brand Poulet fermier jaune de Gascogne entier / Whole chicken, raw (Lot 2074055257; Use by 31/01/2024) due to possible Listeria monocytogenes contamination.

Food Safety Recall (France): LDC SABL recalls NEUTRE brand Poulet jaune sous film / Whole chicken, raw (Lot 2074055351; Use by 01/02/2024) due to Listeria monocytogenes contamination.

Food Safety Recall (France): LDC AQUITAINE recalls FERMIER DE GASCOGNE Poulet Label Rouge Gascogne / Whole chicken, raw (Multiple lot codes and use-by dates) due to Listeria monocytogenes contamination.

Food Safety Recall (France): LDC SABLE recalls PEYAC brand Poulet jaune Label Rouge / Whole chicken, raw (Multiple lot codes and use-by dates) due to Listeria monocytogenes contamination.

Food Safety Recall (France): SPECIALITES ANTILLAISES SAVEURS CREOLES recalls CHIQUETAILLE DE POULET / Shredded chicken (Lot 24036; Use by 22/02/2024) due to Listeria monocytogenes contamination.

Food Safety Recall (France): LEMAN DAITOMI INTERMARCHE recalls INTERMARCHE brand Viande hachée de boeuf / Ground beef (Lot 1016887584) due to Listeria monocytogenes contamination.

Food Safety Recall (France): PISCICULTURE DU CIRON recalls Ferme du Ciron brand Truite Fumée / Smoked trout (Various package sizes; Multiple lot codes and use-by dates) due to Listeria monocytogenes contamination.

Food Safety Recall (Germany): Banketbakkerij Merba B.V. recalls multiple varieties of cookies due to possible foreign matter contamination (metal). Please refer to the recall notice for a complete list of affected products.

Food Safety Recall (Germany): EDEKA ZENTRALE Stiftung & Co. KG recalls EDEKA Bio Falafel Bällchen / Organic falafel balls (200g; Best before 12.04.2024) due to possible underprocessing.

Food Safety Recall (Ireland): Manufacturer recalls SPAR Triple Choc Chip Cookies (180g; Best before 05/12/2024; Product of Netherlands) due to possible foreign matter contamination (metal pieces).

Food Safety Recall (Ireland): Manufacturer recalls Tower Gate Choc Chip Cookies (150g; Batch code 2334902; Best before 14/12/2024; Product of Netherlands) due to possible foreign matter contamination (metal pieces).

Food Safety Recall (Italy): Beppino Occelli La Formaggeria SRL recalls TERRE D’ITALIA brand CASTELMAGNO DOP cheese (Lot 23151011; Best before 09-10/03/2024) due to possible shiga toxin-producing E. coli contamination.

Food Safety Recall (Italy): M. GRECO srl recalls Fichi Secchi al Rum – Fichi Mandorlati infornati / Dried figs with rum – Baked almond figs (200g & 250g; Multiple lots; Best before 30-06-2024) due to ochratoxin contamination.

Food Safety Recall (Italy): Gianni Negrini srl recalls VITEL TONNE – fettine di carne cotta di bovino adulto in salsa tonnata / Cooked beef in tuna sauce (170g; Lot E11867; Best before 19-02-2024) due to microbiological hazard.

Food Safety Recall (Luxembourg): Industry recalls multiple brands of cookies due to possible foreign matter contamination (metal pieces). Please refer to the Administration luxembourgeoise vétérinaire et alimentaire web page for complete details.

Food Safety Recall (Netherlands): Lidl recalls Paashaasjes praliné wit / Easter bunnies pralines, white (Expiry date 03-03-2025) and Paashaasjes praliné puur / Easter bunnies, pure praline (Expiry date 05-03-2025) due to possible foreign matter contamination (pieces of hard plastic).

Food Safety Recall (Netherlands): Industry recalls multiple brands of cookies due to possible foreign matter contamination (metal pieces). Please refer to the recall notice for a complete list of affected products.

Food Safety Recall (Sweden): Axfood, ICA and Coop recall multiple varieties of cookies due to possible foreign matter contamination (metal pieces). Please refer to the recall notices for a complete list of affected products.

Food Safety Recall (UK): Lidl recalls various Tower Gate Cookies due to possible foreign matter contamination (metal). Please refer to the recall notice for a complete list of affected products.

Asia, Africa and the Pacific Islands

Food Safety Recall (Singapore): Indoguna (Singapore) Pte Ltd recalls Beretta Coppa (4 oz; Best before 02/04/2024; Product of USA) and Beretta Antipasto (6 oz; Best before 29/04/2024; Product of USA) due to possible Salmonella contamination.

Australia and New Zealand

Allergy Alert (New Zealand): Ollivers Holdings Limited recalls Belazu brand Vegan Basil Pesto (165g; Best before 05/05/2025) due to undeclared pine nuts.


TAINTED formats 3
“Reads like a true crime novel” – Food Safety News

Interested in learning more about food safety and the history of foodborne disease outbreaks and investigations?

Click on the link to listen to a short excerpt, then follow the buy links to add a digital, print or audio copy to your personal library.

Chapter 6. Birth of a Pathogen

TAINTED is available in digital format from all major on-line retailers. Press the button to go directly to your preferred digital bookstore.

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